Senior Fashion Designer and Creative Consultant, with the craft and technology of knitwear
as my main focus.
Amsterdam-based, working internationally.
Hey! I am a Senior Fashion Designer and Creative Consultant, specializing in the intersection of craft and technology within the knitwear industry. My focus is on driving innovation and sustainable solutions in fashion, leveraging over 15 years of expertise to help brands create standout collections that lead the premium market. As an entrepreneur at heart, I thrive on turning creative visions into commercial successes, always pushing the boundaries of what’s possible in knitwear design.
Experience
With over 15 years of experience, I have had the privilege of working with renowned premium brands such as Hilfiger Collection, Tommy Hilfiger, Tommy Hilfiger Tailored, René Lezard, and Drykorn.
With over 15 years of experience, I have had the privilege of working with renowned premium brands such as Hilfiger Collection, Tommy Hilfiger, Tommy Hilfiger Tailored, René Lezard, and Drykorn.
Passion for Design & Development
My passion lies in creating innovative collections that reflect extensive technical knowledge, elevated craftsmanship, and meticulous attention to detail, all while maintaining an honest, sustainable approach to design along the development process.
My passion lies in creating innovative collections that reflect extensive technical knowledge, elevated craftsmanship, and meticulous attention to detail, all while maintaining an honest, sustainable approach to design along the development process.
I have extensive experience in various knit techniques, including seamless knit, whole garment, and mixed fabric sweaters.
My expertise lies primarily in menswear, where I have honed my skills over the years. I have also ventured into womenswear, broadening my design perspective. Given my extensive experience in both, I am confident that my design approach can seamlessly translate to other areas, including kidswear and interior items, where the principles of quality, functionality, and creativity are equally important.
Career Journey
Beginning
My journey began in 2003 as a bespoke tailor for ladies' haute couture, which laid the groundwork for my expertise in garment construction. This was further enriched by a technology-driven graduation as a Fashion Design Engineer, providing me with a comprehensive understanding of both the creative and technical aspects of fashion design.
My journey began in 2003 as a bespoke tailor for ladies' haute couture, which laid the groundwork for my expertise in garment construction. This was further enriched by a technology-driven graduation as a Fashion Design Engineer, providing me with a comprehensive understanding of both the creative and technical aspects of fashion design.
Diverse Experience
Early on, I was involved in various woven product categories and men's accessories. However, knitwear truly captivated me, thanks to the great mentorship I received – a passion I love to pass forward today.
Early on, I was involved in various woven product categories and men's accessories. However, knitwear truly captivated me, thanks to the great mentorship I received – a passion I love to pass forward today.
Expertise in Knitwear
Evolution in Knitwear
My knitwear expertise has evolved from creating tailor-made pieces with luxurious yarns to designing formalwear essentials, classic casual basics, commercial fashion, and experimental runway pieces.
CollaborationMy knitwear expertise has evolved from creating tailor-made pieces with luxurious yarns to designing formalwear essentials, classic casual basics, commercial fashion, and experimental runway pieces.
Working with talented knitting factories, yarn mills, and colleagues has deepened my appreciation for team spirit, materials, intricate workmanship, and the beauty of creating not only a garments , but also it's fabric at the same time.
Exploring Technology
3D Simulations
In 2021, I ventured into 3D simulations, exploring time-saving and photorealistic renders. Although this was an exciting journey, I missed the tactile experience of working with materials and discovering new textures.
In 2021, I ventured into 3D simulations, exploring time-saving and photorealistic renders. Although this was an exciting journey, I missed the tactile experience of working with materials and discovering new textures.
Combining Craftsmanship & Technology
This realization led me to combine design and development with the benefits of 3D simulations, offering a unique blend of traditional craftsmanship and modern technology.
This realization led me to combine design and development with the benefits of 3D simulations, offering a unique blend of traditional craftsmanship and modern technology.
Current Role
Design Consultantcy
Today, I work as a Senior Fashion Designer & Creative Consultant on freelance basis, focusing on knitwear concepts, design direction, innovation, and an honest approach to sustainability.
I bring a unique perspective and a deep understanding of the knitwear market. My ability to blend creativity with strategic thinking enables me to deliver innovative and effective solutions that resonate with the target customer and align with your brand identity.
Let's Connect
If you are looking for a versatile, well-informed designer to assist with a new season or to elevate the sweaters in your collection, reach out for a commitment-free chat.
Let's explore how I can work with you to achieve your goals, supporting your design ideas every stitch along the way.
Experience the essence of eiyo in every sweater design.
A fusion of reverence for the materials and nurturing of the entire process that elevates each piece to its fullest potential. With a steadfast commitment to sustainability and respect for skilled artisans, distinctive yarns, knitting techniques, and craftsmanship, I infuse every garment with meticulous care and attention to detail. Each sweater is a distinct creation, crafted with purpose and integrity, embodying a dedication to conscious design and meaningful aesthetics that resonate with the Japanese concept of eiyo.